Monday, February 6, 2012

ARGUMENTS ALL AROUND

   I have always had a pretty good understanding of how arguments have impacted the course of history but after reading chapter fourteen in “Everything’s an Argument" I was given another hard hitting reminder of how closely they effect our day to day lives. Our entire existence is based on how we view the world around us and the arguments that are behind shoved into our brains. Without us even realizing it we are constantly being feed information that is turning us in one direction or another. Movies, television, magazines,billboards, posters, and food packaging are just some of the many ways arguments are reaching us. Starting from a very young age our minds are being programed with propaganda of images and sounds that stick with us for the rest of our lives. We associate almost all of everything we see around us to certain objects or sounds,( for example the McDonald's arches)
.   While reading through the text, the particular section that caught my attention the most was "Visual Arguments That Appeal to Emotion". This was especially intriguing to me because I believe by way of our emotions is the number one way companies are trying to target there audiences. This section talked mostly of how our emotions can be manipulated and effected by advertisements and how even the slightest change in the ad can trigger a different emotion. For example a picture of Barack Obama can portray completely contrasting views to different audiences depending on how it is viewed.

 

  

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