The chapter "Arguments Based on Character: Ethos" was mainly an informative text telling of how the credibility of people and companies have an affect on their consumers. In America and throughout the world today billions of people are basing almost every single move they make on the ethos of what they see around them. Ethos is the main argument of how we make our decisions and how we decide which path to take. When we decide between which president we want to elect we look at there previous history in politics, what they stand for, and how they portray themselves to their audience. These are all ways that they prove their credibility to us and make us want to vote for them. When a parent buys a new family mini van they check how safe each company's model is to determine what is the best option for them. The company with the most credibility of safety is often the company of choice. While taking classes in college for a career you want to pursue it is important to know how credible the teacher is in knowledge of the subject and what is their past experience in what they do. A task that we all have to prove our ethos is when we apply for a job. The company wants to know if you have experience in the field and your previous schooling in order to hire the best man for the job.
The section in this chapter that I found particularly interesting was "Establishing Credibility". It was very informative to me and will help me in any future career I take. It is all about the little things and minor changes that will affect how you are being viewed and how credible of a person you really are.
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